# ECG - External Communication Group

ECG aims to coordinate and consolidate external communication efforts of all the active [featured projects](https://vcl.gitbook.io/handbook/internal-groups-and-featured-projects/internal-groups+featured-projects) and [community projects](https://vcl.gitbook.io/handbook/community-projects/community-projects). They manage our website, social media accounts (Instagram, Facebook, YouTube) and our newsletter, and help members to share information about their projects there.

## Roles

### ECG Coordinator, [Iga Zatorska](http://virtualcinema.aalto.fi/view/iga-zatorska/)

Leads, and coordinates the work of the External Communication Group.

* Organizes regular ECG meetings
* Prepares an agenda for each meeting
* Makes sure that someone facilitates/moderates the meeting
* Makes sure that minutes are taken and shares a summary with the Anchor Group
* Contact person for members and other group coordinators who need something from  ECG
* Maintains the groups google drive folder and moderates their slack channel, making sure that people stay on topic
* Invites other Members to join the group if needed, publishes calls for collaborators
* On boarding of new members joining ECG
* Creates new roles if needed

### Website Admin, [Synes Elischka](http://virtualcinema.aalto.fi/view/synes-elischka/)

Updates and maintains the VCL website.

* Contact person for bugs, and changes of text of pictures

#### Guidelines:

* **Content**: Featured projects, member profiles, events, important information about VCL
* **How often**: When new relevant content is available

### Facebook Page Admin, [Iga Zatorska](http://virtualcinema.aalto.fi/view/iga-zatorska/)

Maintains VCL's facebook page.

* Answers messages on our page
* Posts updates on the page
* Creates facebook events

#### Guidelines:

* **Content:** Articles/text-based (reposting from other websites) - more information about the project / event
* **How often:** Twice a month
* **Tone of voice**: Personal, avoiding any 3rd person company lingo strategy awkwardness

### Instagram Admin, [Tatu Blomqvist](http://virtualcinema.aalto.fi/view/tatu-blomqvist/)

Maintains VCL's Instagram account.

* Answers direct messages
* Posts images & updates from our projects & events

#### **Guidelines:**

* **Content**: Stories or original photos & other pictures + always a caption (maybe also throwbacks to old making ofs related to the project) + always link to project page on virtualcinema.aalto.fi
* **How often**: Once a week
* **Tone of voice**: Informal, community-building

### Events Manager, [Tanja Bastamow](http://virtualcinema.aalto.fi/view/tanja-bastamow/)

Maintains our public Google Calendar.

* Publishes events and descriptions on Google Calendar & the website
* Makes sure that events are advertised on time, announced in the newsletter etc.

## Other communication channels

### Newsletter

Written together by everyone in ECG.

#### **Guidelines:**

* **Content**: Important information concerning Virtual Cinema Lab, upcoming events, summary of what has happened since the last newsletter, introduction of new members and new projects
* **How often**: Maximum once every 2 months (in relation to the upcoming events)

### YouTube

Maintained together by everyone in ECG.

#### **Guidelines:**

* **Content**: Making of -videos from workshops, XR Encounters, project demos 
* **How often**: Not scheduled, depending on the content available